Forming connections and building trust with your audience is a big deal when it comes to marketing your business and closing sales.
Fortunately, there’s a simple action you can take that will overcome the natural hesitation that people experience when they face a buying decision.
One of the things I learned while studying neuroscience at Brown University is the power of mirror neurons.
And the cool thing is that you don’t have to be a scientist to use this phenomenon to grow your business.
Find out how science can boost your sales when you watch the clip below:
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Mirror Neurons: Where Science Meets Sales
Mirror neurons are these incredible little cells in our brains that fire when:
- We perform an action ourselves.
- We observe someone else doing the action.
Essentially, they are our brain’s way of empathizing and understanding the actions and emotions of others.
Now, here’s where it gets really interesting for us marketers. Mirror neurons play a crucial role in influencing consumer behavior.
And there are easy things we can do to tap into that power.
Use Mirror Neurons to Overcome Buyer Hesitation
When you have an online presentation, share your screen and take your viewers through your sales page or order form and demonstrate the process of actually filling it in.
Type in contact information and credit card details. Take them through that process in their mind as if they are doing it themselves.
This process removes the natural block that causes them to stop before choosing to fill it out themselves.
Don’t just talk people through it or give them a link to do it on their own. Take them through the steps in real time and remove the obstacle that’s stopping them from getting it done themselves.
Conclusion
The next time you’re presenting your sales message, remember the power of mirror neurons and how they can help you forge stronger connections with your audience.
A simple screen share exercise can make a huge difference for your bottom line.
By understanding the neuroscience behind consumer behavior, you can unlock new levels of engagement and higher conversion rates that will propel your business forward.
And if you want more tips for attracting leads and clients,