Blog Market Entry

What to do When Your Audience Asks for Help Outside Your Expertise

Let’s dive into a common scenario that many of us face when running our Deep Dive Surveys (DDS), interacting with clients one-on-one, or answering questions in a group. 

Picture a scenario where conversations and feedback are pouring in. However, some of the challenges your audience is facing fall outside your realm of expertise. 

So, what do you do when you’re eager to help but don’t have all the answers?

This situation is more common than you think, and it’s teeming with opportunities. Let’s explore three ways you can turn these challenges into unexpected wins.


1. Affiliate Marketing: Don’t Go It Alone

First things first, you don’t need to have all the answers. I certainly don’t, and that’s perfectly okay. 

When faced with a challenge that isn’t within your expertise, consider the power of affiliate marketing. There are experts out there with solutions to the problems your audience is facing. 

Leverage their programs and become an affiliate. Share valuable resources with your audience and earn commissions in the process. 


2. Offer Bonuses: Make Your Offers Irresistible

Sometimes, the solution lies in complementing your offer with someone else’s program. 

For instance, The ASK Method has been helping coaches and consultants build profitable businesses for years. The process of knowing your customers better than they know themselves is highly effective.

But in the past, the process required a significant time commitment.

Collaboration with (plus the power of AI) knocks out weeks of work in a matter of minutes.

Now, we offer as a bonus… 

When business owners join our Message > Offer > Model Intensive they quickly create everything their business needs to grow. And we give them free access to for fourteen days.

It’s a win-win! 

So, if you find a tool or program that aligns with your audience’s needs, consider bundling it as a bonus to make your own offers more juicy and irresistible.


3. Partner Up: Strength in Collaboration

Collaboration is key, and it’s the third avenue you can explore. When faced with a challenge that aligns with someone else’s expertise, why not join forces? 

Take the example of the “No List, No Problem” bonus with Rachel Miller. We partnered to tackle the challenge of completing the ASK Method for those starting from scratch without an email list. 

By combining our strengths, we created a valuable solution for our audience.



So, there you have it—three strategies to help your audience overcome hurdles.

Remember, you don’t have to do it all alone. Whether it’s affiliate marketing, offering bonuses, or partnering up, there are ways to provide solutions even when you don’t have all the answers.


And if you’re ready to get more clients faster, click below to grab your spot in the next free workshop: