No matter how much you love your job, it can get tedious and frustrating when your audience won’t convert.
You might be doing countless sales calls, hosting free webinars, and churning out new content without seeing any real difference in your conversion rates.
Many coaches, course creators, and other entrepreneurs may reach this point and think that they have to do more in order to attract and hold their audience’s attention. However, the real solution is actually in the way they leverage and package their expertise.
In other words, it’s all about working smarter, not harder.
In this article, we’ll go through some of the most common pain points that business owners experience when they’re trying to bridge the gap between attracting potential clients and getting them to enroll in paid programs.
If you’ve been struggling with the enrollment aspect of the “Attract, Enroll, Deliver” model, the Hybrid Expert™ Method could be the missing piece to your business strategy. Let’s dive in to discover why!
Webinars vs. Workshops
The main difference between a webinar and a workshop is the level of interaction.
Webinars are usually presented like lectures, with one presenter speaking to a group of quiet observers for a period of time. Although this method can be a great experience for auditory learners, it can leave other audience members feeling bored and disengaged.
Workshops, on the other hand, are designed to blend the educational aspects of a webinar with visual and interactive elements to keep everyone engaged. When you make time to speak directly to participants and respond to their questions, it adds a personal touch that’s often missing from standard webinars.
The Hybrid Expert™ Method can help you design a “hybrid” workshop that can hold people’s attention better than webinars. When implemented correctly, these workshops are the perfect places to pitch your paid programs, courses, or other offers. The key is to share just enough information about your offers to get people excited and curious enough to become paying customers.
One approach is to think of a hybrid workshop as a sneak peek into your paid program. Your audience should gain a better understanding of what you have to offer without seeing the complete picture. The full picture will only be revealed to committed, paying clients.
Advantages of The Hybrid Expert™ Method
The Hybrid Expert™ Method can sound intimidating if you don’t consider yourself tech-savvy or a great public speaker. However, when compared to other strategies, the benefits quickly become apparent.
For instance, one-on-one sales calls are far too time-consuming to be sustainable or scalable. Spending all your time on these individual calls simply isn’t worth the effort when you can be marketing your expertise to multiple people simultaneously.
Although webinars can solve the issue of one-to-one marketing, they’re simply not engaging enough to hold people’s attention. In the increasingly fast-paced online world, a 90-minute lecture can’t compete with the amount of distractions surrounding us. If your audience can’t interact or engage with you or the other participants, it’s all too easy for them to zone out and disengage.
A few years ago, ongoing challenges were all the rage. 3-day and 5-day challenges seemed to help motivate people who wanted to achieve specific goals and hold themselves accountable. The issue with a multi-day challenge or summit is that it can feel like too much of a commitment for audiences who aren’t completely sold on your business yet.
The Hybrid Expert™ Method eliminates the disadvantages of these other sales methods and provides an exciting new format that you and your audience will actually enjoy. Using this new, modern approach, your workshops don’t have to last several hours, and the interactive elements will help you connect with participants on a deeper level, leading to more value for attendees.
Additionally, people who have a great time during your workshop will be much more likely to upgrade to your paid program afterwards!
Elements of The Hybrid Expert™ Method
So, what exactly is the Hybrid Expert™ Method?
Simply put, it’s an upgraded strategy that coaches, consultants, and other creators can use to increase leverage in their business. When applied to workshops in particular, it can help business owners create workshops that appeal to all types of learners. Workshops usually feature a video presentation with colorful, eye-catching visual elements to highlight the speaker’s main points. A few examples of these can include infographics, photos, or sketches.
Throughout the presentation, however, the speaker can directly interact with their audience to gain their feedback in real time. Attendees will feel more connected to the speaker, and the presentation can be tailored to meet the particular questions of the group.
In addition to live video responses, attendees can also interact with each other using chat functions, or you can create breakout sessions for people to collaborate and engage with other participants. There are all kinds of different tools you can explore to increase engagement within your unique audience.
The final key to a successful workshop is a strong CTA to join your paid program. If your audience is excited and motivated to learn more, your event can be a real catalyst for increasing conversion rates.
Just remember to not give away too much information; striking the right balance between delivering value and selling is key to making this strategy work.
Join us for an upcoming free training for coaches, consultants, and “Hybrid Experts” all about How to Get More Clients Faster Using this Unique AI-Powered Client-Getting Strategy.