Blog Attract Leads

4 Must-Have Elements for an Effective Opt-In Page

Your opt-in page is like the gateway to your kingdom. You need clients for your business, and getting clients begins with getting leads.

Add these four essential elements to any opt-in page and start converting curious online visitors into loyal subscribers, setting the stage for win-win relationships that benefit you and your customers.

1. Attention-Grabbing Headline

When your ideal customer lands on your opt-in page, hit them with an attention-grabbing headline that they simply can’t help but read.

That instant, 3-second connection lets strangers on the internet know that they’re in the right place. 

Speak to their biggest challenge in a clear and powerful way, so they know you have the solution they’ve been looking for!

The headline below is a perfect example. This B2B landing page, built with, plays a key role in a high-performing lead generation funnel.

Your headline should be:

  • Clear
  • Highly relevant
  • Benefit-focused

Some business owners are naturally great at writing catchy headlines, but if you’re not one to whip up a scroll-stopping sentence in a matter of seconds, don’t worry…

Our team of marketing experts and software developers have joined forces to create a proprietary tool that uses AI and proven sales strategies to create powerful copy that feels like you – not a robot. If you’re curious to see how easy it really is, go here to see it in action.

2. A Captivating Hero Image

Make your opt-in page a feast for the eyes by choosing a visual that adds to your message.

When a great headline comes together with a high quality image, a dynamic story unfolds in seconds.

The best hero images are simple and catchy. The Quiz Funnel image below is a perfect example. It works with the overall message of this skincare company rather than competing with it.

3. A Call to Action That Begs to Be Clicked

Don’t be afraid to ask readers to take action right away!

You solve problems for the people you serve, so don’t be shy about helping them make a good decision that will benefit them – especially if your opt-in page utilizes a custom quiz that will give them instant results for better health, a happier life, or more income.

Check out the Call to Action Button below. It gets right to the point with clean text and color that pops off the page, begging to be clicked.

4. Sales Copy That Comes From Your Market, Not From Your Mind

Understanding who your audience is and what makes them tick is a huge part of your marketing success.

So many entrepreneurs spend days, weeks, or months trying to come up with the perfect message to grab the attention of their target audience.

Meanwhile, the perfect message is there for the taking – all you have to do is ASK. 

Use the following strategies to discover the natural language of your ideal customer so that you can repeat those same familiar words back to them in your sales copy:

  • Read popular threads taking place inside online forums and groups where your customers hang out, and post questions of your own.
  • Talk to a handful of your most satisfied customers to find out what services they love, and what problems you’ve helped them solve successfully.
  • Use quizzes and surveys to take a deep dive into what motivates them to buy.

Join the conversation that’s already going on in their head by writing your sales copy using the same words that they do.

This is a timeless process that worked yesterday, still works today, and will continue to work for years to come.

But, up until now, it was incredibly time consuming. 

Today, AI has made it possible to complete months worth of work in a matter of seconds. This is such a game changing development, that we’ve made it possible for you to see exactly how AI is helping service businesses create irresistible offers


Your opt-in page is the launchpad for your online success. 

By incorporating these four elements – an attention-grabbing headline, a captivating hero image, a call to action that begs to be clicked, and sales copy that comes from your market – you’re not just creating a page; you’re serving others while growing your business.

If you want to…

  • Learn more about the software that was used to create the examples shown in this blog post
  • See how AI is making it easier than ever
  • And craft your own irresistible offer…

Click below to join us for the next free workshop: