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Increase Sales By Eliminating Customer Fears

Picture a time when you really wanted to buy a product or service, but something caused you to hesitate…

You were afraid of making a bad decision, and ultimately you decided to walk away. 

Are your prospects hesitating and walking away, too?

A solid risk reversal strategy will eliminate customer hesitation and increase your conversion rates.

Surprisingly, your customer’s biggest fear isn’t what you think it is…

Watch the clip below to find out what’s standing in between you and more new clients:


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Your Customers Are Afraid of Making a Bad Decision

Many entrepreneurs assume that customers are most afraid of losing money. And they base their risk reversal strategy on that assumption.

Well, one of the things I learned from Jim Edwards, an excellent copywriter and best-selling author, is that people are more afraid of making a bad decision than losing money.

It’s no surprise that they don’t want to end up with buyer’s remorse. But the concept of remorse is a bit more complicated than it appears at first glance.


It’s Not Just About Losing Money 

We’ve all had experiences in our lives that made us feel like we were taken advantage of. And it’s an awful feeling!

Our friends and loved ones tend to remind us of those poor decisions, right? They question our good judgment, and we really want to make sure it doesn’t happen again.

That’s why feeling foolish and looking foolish are worse than losing money in the minds of potential customers. 

Additionally, customers want hassle-free solutions that last. 

When you are crafting your message and your offer, be sure to address each of the biggest fears included below:

  • Feeling foolish
  • Looking foolish
  • Losing money
  • Dealing with a hassle


Four Strategies That Will Overcome Customers’ Fears

It’s clear that the hierarchy of fear goes much deeper than money. Use the following tips to include a comprehensive risk reversal plan that will take your offers from okay to irresistible:

  1. No one wants to feel like they’ve made a foolish decision: Reassure them by explaining what is likely to happen if they don’t take advantage of your offer. Emphasize the value of your offer, not just the price. And, include testimonials from people who express how happy they have been with their decision to buy.
  2. Your audience is afraid of looking foolish to others: Show them that choosing your product or service is a smart decision that others have made. Ask your most successful clients and customers to share their own wins – look for tangible, measurable results that other people can easily see.
  3. No one wants to invest their hard-earned money into something that won’t deliver results or value: To overcome this fear, offer a strong guarantee that ensures customer satisfaction. By taking away or reducing the risk of financial loss, you are giving customers peace of mind and demonstrating your confidence in the quality and effectiveness of your offer.
  4. Your audience wants an effective, efficient solution: Emphasize the simplicity and reliability of your product or service. Highlight any user-friendly features, intuitive design, or after-sales support that you offer. Show customers that choosing your offer means they won’t have to deal with any hassles or complications, but rather a seamless and enjoyable experience.



By implementing a risk reversal strategy that addresses these four customer fears, you can create a powerful incentive for potential buyers to take action and make a purchase.

Don’t let these fears hold your business back – take proactive steps to alleviate them and convert more prospects into happy, paying customers.

Want to grow your business with bite-sized tips from me and my team?

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