Black Friday, for many business owners, is a bit of an afterthought.
But when done right, Black Friday can be the biggest day of your year.
This is a huge opportunity not just for traditional retailers, but for online entrepreneurs as well.
Why?
Because this is the one day of the year that your customers are expecting you to sell them something.
Think about it: you have the best excuse in the world to make an amazing offer…but you have to do it right.
And if you do, you can get results like this:
Or this:
Or like this:
Or this:
And there are a few different ways to do this.
Just using the words “Black Friday Sale” is a surefire way to take advantage of low hanging fruit.
So my question for you is this:
Do you have a Black Friday promotion planned already?
If the answer is yes, good for you!
If the answer is no, keep reading because there’s still time to make it happen (and I’ve even given you email templates to make it easy).
The thing to remember with Black Friday is that people are not only buying stuff for themselves, they’re also stocking up on holiday gifts.
So if you can position your products as a great gift opportunity, along with some kind of special offer…
You increase the chances that they’ll buy.
I like to do this in 3 different ways…
If you sell something that people traditionally buy for themselves, think about how you can position what you sell as a gift for someone else.
A great example is the Kolbe profile test (We talk a lot about the Kolbe test in the Next Level Mastermind).
So here’s how you could position it to your previous customers.
Feel free to swipe the email below and customize it to fit your promotion:
Hey First Name,
Can I ask you a question?
Take a minute to think about the impact the Kolbe test has had on you and your business.
With the holidays coming up…
Now’s a great time to be asking yourself,
“Who in my life would benefit from the Kolbe profile test, which has been so influential for me?”
Think of three people, and write them down.
Congratulations!
You’ve just solved the hardest part of the holidays—finding the right gift for the people in your life.
And with our “buy 2 get one free” Black Friday promotion, you can now cross those people off your list.
Using a version of this email is a great way to position a Black Friday gift promotion.
Another great way to position your product is what I like to call the “You Deserve It” promo.
I’ve used this successfully many times across my businesses, and it goes a little something like this:
(This was specifically for a female audience)
Dear First Name,
The holiday season is a busy time.
If you’re like most of us, you’re busy planning holiday meals, parties, and shopping for friends and family…
And you deserve something for yourself!
So with the holiday season coming up, take the time to treat yourself…
With XYZ discount on ABC product.
The “Bring a Friend” Promotion
This is even MORE powerful (especially in certain niches like weight loss and fitness).
This is where you offer a “buy one – get one free at a discount for a friend”, and the positioning is something like:
Hey there,
With the holidays coming up, it’s that time of year when everyone is making resolutions.
And I truly want this upcoming year to be your best year EVER.
We know that trying to reach your weight loss goals is easier when you have support from your friends and family…
So I’d like to invite you to take advantage of our special “Bring a Friend” offer…
If you join/buy XYZ program, you’ll get a membership for a friend for free!
So bring along your partner, or your best friend…
And not only will you give them a great gift…
But you’ll be giving yourself a valuable gift as well.
These three offers are a great way to position your Black Friday promo (or any holiday promo, really).
Announcing Our Annual “Black Friday Workshop”
And if you’re super-motivated to take action on this…and potentially do several thousand dollars in sales (or more) in just a few days…
We’re about to run our annual “Black Friday Workshop” in the Next Level Group Mastermind, with a step-by-step training, a full set of email swipes, as well as feedback on your promo.
The first year we did this, the overall results looked like this:
Last year, we blew that number out of the water with a total of $685,000 in revenue from Black Friday Promos:
If you want to get in on this, it’s starting Monday, November 21st.
You’ll need to be an NLM member to get access, so if you’re not yet a member, you can sign up here.
Now I’m curious…
Are you running a Black Friday promo? Which of these strategies are you most interested in using?
Let me know in the comments below…
Ryan 🙂
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