Have you ever wondered why some entrepreneurs and experts seem to have it all together while others struggle to get by? When it comes to maximizing success, it isn’t necessarily determined by the amount of knowledge someone possesses or the unique services they offer. Instead, it’s about the way they leverage their knowledge and expertise to the fullest potential.
In a nutshell, it’s all about working smarter, not harder. And fortunately, there are plenty of tools and resources available to coaches, course creators, and anyone else who wants to expand their online business in 2023.
Today, we’ll dive into just one of the many helpful tips that can revolutionize the way you attract customers, drive engagement, and find that ideal work-life balance. In this blog post, we’ll explore the “s-curve” of leverage, a framework for creating irresistible offers and maximizing your impact. By understanding how to effectively leverage your skills and knowledge, you’ll be able to take your business to the next level.
Defining the “S-Curve” of Leverage
When we talk about the word “leverage,” we aren’t strictly talking about money. Having full leverage is about much more than financial freedom. When a coach or consultant has complete leverage in their business, it means that their time is decoupled from their income. In other words, they don’t need to work more hours to acquire new clients or drive more sales.
On the other end of the spectrum, people with no leverage in their business often feel overworked, tired, and frustrated. They can’t take time off work without worrying about missing potential opportunities. They’re wholly responsible for hosting one-on-one coaching sessions, responding to their clients’ questions, continuously driving engagement on social media, and delivering amazing services to their customers. Realistically, nobody can keep up with this kind of schedule for long, so burning out is inevitable.
Between these two extremes — full leverage and no leverage — lies the “s-curve” of leverage. Most hybrid experts find themselves somewhere in the middle of this graph; they might have some leverage in certain facets of their businesses, but have little to no leverage in other areas.
For instance, one way to gain leverage is by expanding your reach. Instead of offering one-on-one programs, you could try a group program. This strategy can help you impact a much wider audience without having to spend personal time with every individual.
Another way to build leverage is by creating automated processes that can drive interested customers to your offers for you. With the right tools, you can create evergreen content that will continuously capture people’s attention and bring them to your program, where you’ll be ready with the perfect virtual experience, service, or product for their needs.
Now, all of this sounds great, but you’re probably wondering where to begin. Whether you’re on the left side of the “s-curve,” with no leverage whatsoever, or are somewhere in the middle of the “s-curve,” there are some actions you can take right now to start gaining leverage.
Attract, Enroll, Deliver
In any modern business, establishing a successful model requires three essential actions: attract, enroll, and deliver.
Attraction is the process of generating attention from potential customers. This can include running social media campaigns, sending newsletters to your email list, sharing a blog post, or interviewing an expert in your industry. During the attraction stage, you want to pique people’s curiosity and leave them wanting more.
The second part is enrollment, which is focused primarily on sales tasks. This stage is a little trickier and will require some fine-tuning to get the perfect message across, but it comes down to creating an offer that clients cannot resist. The goal is to create the perfect offer that speaks to your audience’s pain points without revealing too much about the solution (more on this topic later). In other words, the right messaging should make your target audience want to take the leap from being a curious reader to a paying customer.
The third and final stage is delivery, where you actually give your customers the service they paid for. Depending on your business and areas of expertise, this could be a webinar, a virtual bootcamp, personalized coaching sessions, a book, or some other unique solution. Regardless of what you plan to deliver, it should exceed your clients’ expectations in order to create that genuine “wow” factor.
Successfully navigating all three steps of this equation — attraction, enrollment, and delivery — is the key to building an irresistible offer, which in turn can help you gain more leverage in your business.
Creating Your Offer
As you think about your own business, start categorizing your tasks and activities into the three buckets. Consider how many of your daily tasks revolve around the attraction, enrollment, or delivery stage of your offer. Before you can start crafting an improved product, you need to understand where you’re at right now. Once you do that, you’ll be able to start transitioning from the one-to-one method to a one-to-many approach.
Although this process will look unique to every entrepreneur, there are a couple basic tips that anyone can use to build an irresistible offer:
- Fully understand your audience’s pain points. When you take the time to understand how your clients’ problems impact their lives, you’ll be able to create compelling campaigns that touch upon logical and emotional aspects.
- Decide on a fixed schedule. Your offer could be a three-day bootcamp, a two-hour webinar, or a month-long group program. However, your first offer should be set for a fixed duration so you can review it and find ways to improve in the future.
- Keep it simple. In the beginning, try to keep your deliverables simple. Remember that you can always add more things later as you discover what works best for you and your customers.
Want to Unlock MORE Tips?
Ultimately, if you want to maximize your impact and reach more people, discovering the best ways to leverage your knowledge and expertise is essential. To reach the right side of the “s-curve,” you need to create irresistible offers, build automated systems, and decouple your income from your time.
If you want to learn more about this process, we’d like to invite you to our upcoming Hybrid Expert™ Summit. This special event will give you the jumpstart you need to begin transforming and optimizing your business. Click the link below to learn more and register today!