Blog Attract Leads

Captivating Quiz Topics That Attract New Leads

Quizzes are powerful lead generation tools. This blog post will teach you how to brainstorm a captivating topic for your own quiz and attract new leads for your business.

Grab a pen and write these down – often, it’s not the idea, but the idea that leads to the idea that takes your business to the next level of success.


The “Always Asking” Quiz Topic Generator

The first idea-starter that we’ll go over is the “Always Asking” prompt. What are the top 3-5 questions that your audience is always trying to solve?

Let’s take the weight loss niche, for example. Imagine you’re in a Facebook group of people who are wanting to improve their health, and you want to know exactly what issue is at the top of their mind. 

Go to the search bar and type in, “How do I.” When you submit the search, you’ll see the related comments, and you’ll get a feel for what solutions people are actively trying to find. 

You may discover that your ideal audience is looking for ways to get started with a weight loss program. Maybe they want to know if it’s possible to lose weight without having to exercise? Or they don’t know how to squeeze fitness into their busy schedule.


Self-Discovery: Create a Quiz That Helps People Learn About Themselves

We all want to learn more about ourselves. It’s a universal thing that drives us.

Some great “self-discovery” quiz topics include:

  • Which publishing path is right for you?
  • What’s your nervous system survival type?

Make a list of things that your audience would love to know about themselves or their business, and choose the most compelling one to create a quiz that will draw them in.


Use a News-Jacking Strategy

News-jacking takes advantage of what’s happening in the news right now. 

And because our AI-powered quiz software,, is quick and easy to use, you can move quickly with new hooks for quizzes that align with trending topics.

For example, people are becoming more concerned about their quality of sleep. New research is being done, new technology is hitting the market, and it’s a hot topic on social media.

So, if you were to create a quiz around sleep habits you could tap into the current buzz surrounding this topic.


Choose A Quiz Topic That Busts Myths, Mistakes, and Misconceptions

If there is an abundance of myths and misconceptions circulating in your niche, this is a great opportunity for you to jump in and build trust with your audience.

For example, there is a lot of conflicting information when it comes to kids and food allergies. And it can be hard to get a straight answer. This presents an exciting chance to offer clarity by sharing knowledge in the form of a quiz.


The High Stakes Loss/Gain Approach to Quiz Creation

What does your audience not know that can cost them in a big way? Or what piece of knowledge can make or break their success?

When your niche has a lot to lose or gain by understanding their current situation, this presents an opportunity for you to make a big impact with your expertise.

The healthcare and financial/wealth management industries often fit into this category.

An example of a quiz headline that addresses this may be something like, “Are your children prepared to inherit your wealth? Take this quiz to find out.”



Whether you’re leveraging common challenges, self-discovery, news-jacking, myths, or high stakes to create an irresistible quiz funnel, the process of doing the research and creating your own quiz is easier than ever.

And there’s a free online training session that will show you how.


You’re invited to join our upcoming Get More Clients Faster workshop. Click below to reserve your spot: