It’s important to show credibility and social proof when you’re either launching a new product or starting a new business. But it can be challenging, right?
It’s especially hard when you don’t have an established customer base and a track record in your industry.
However, there are effective strategies you can employ to quickly build trust with your target audience. In this blog post, we will explore two key approaches that help establish the much-needed credibility for your new venture.
- Showcasing Previous Accomplishments: Leveraging Accolades
One powerful way to establish credibility is by leveraging your previous accomplishments and accolades, even if they are not directly related to your current program or product.
They create a halo effect that enhances your credibility. Consider the following tactics:
- Media Mentions: Highlight any media coverage you have received in the past. You can mention articles, interviews, or features in reputable publications or news outlets. It’s okay to really think back. You can begin by with something like, “Our previous work has been covered by…”
- Research and Academic Achievements: If you have conducted research or pursued advanced studies, reference the institutions and organizations where you have worked or studied. Introduce it as, “Our founder’s previous work and research has been conducted at…”
- Experience: Don’t be afraid to use what you’ve got, whatever that may be. You may not have experience doing the exact thing that you’re doing now, but you can tell your audience how your previous experience has equipped you with knowledge and skills that benefit your current business.
Remember, the goal is to dig deep and utilize whatever accomplishments, affiliations, or experiences you have to establish expertise and enhance your credibility.
- The Power of Beta Testers: Leveraging Feedback and Success Stories
Another effective approach to establishing credibility is to leverage a group of beta testers. This involves offering your program or product to individuals for free in exchange for their honest feedback and testimonials.
Create your product or service, then follow these simple steps to recruit beta testers and gather their feedback:
By combining these strategies—leveraging your previous accomplishments and using beta testers’ feedback— you can quickly establish credibility for your new business and create trust with your target audience.
Remember, credibility is built over time, but when you showcase your achievements and gather feedback from satisfied customers, you can speed up the trust-building process and establish a solid foundation for your new product or business.
Join us for an upcoming free training for coaches, consultants, and experts to learn How to Get More Clients Faster Using this Unique AI-Powered Client-Getting Strategy.
