How DigitalMarketer Used a Quiz to Radically Reduce Lead Costs and Increase Customer Insights

Episode Summary

Ryan Levesque, the Founder and CEO of The ASK Method Company, interviews Mark De Grasse, President of DigitalMarketer—arguably the leading authority on training digital marketers today. With The ASK Method Company’s help, DigitalMarketer recently built a QUIZ Funnel to discover more about the types of marketers and professionals they serve. During this interview, Ryan walks through the QUIZ Funnel with Mark and highlights some of the early findings and opportunities.

What You’ll Learn

The different ways a QUIZ Funnel can help any type of business
What DigitalMarketer’s QUIZ Funnel revealed about their customer base
The function of every step within a successful QUIZ Funnel

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