The ASK Method® Company

We Help You Launch and Grow Your Business

  • The ASK Book
  • The Choose Book
  • QUIZ Funnel Masterclass
  • About

more

less

  • Blog
  • The ASK Book
  • Program Login
  • Certified Professionals
  • Terms of Service
  • Privacy Policy
  • Contact
Prev Post

The “Switch & Cycle” Formula to Transform Any “Regular” Webinar into a Highly-Interactive, High-Converting Workshop!

Ryan Levesque
Next Post

A Brief History of the Webinar

If you’ve been around the digital marketing industry for a while, you might remember when the live virtual conversion event was an innovation.

Before that, people sold from the stage. They sold via clunky sales pages with huge yellow buttons that said ORDER NOW. They sold with direct response “lumpy mail” packages.

And then came the teleseminar. Participants could “call in” to a live or pre-recorded call on a specific topic, and they quickly became a vehicle to “teach and sell.”

As more and more people connected to the internet, and the connections got faster and faster, teleseminars were replaced by the webinar.

Webinars had a visual element, not just audio, which made them an even more compelling sales medium.

Over the course of two decades, new webinar and video meeting platforms emerged: GoToWebinar, Zoom, Google Meet, Microsoft Teams, each adding new and different functionality.

Webinars quickly became one of the BEST ways to sell online. We’ve made webinars our “go to” move for adding value and generating sales for everything from $200 low ticket courses, through to $2,000 Masterclasses and $20,000 high ticket offers. And we’ve done pretty good with this approach. We’ve generated millions of dollars a year, for close to a decade, joining the Inc 5000 list of Fastest Growing Companies in America for 4 out of the last 5 years.

Why Webinars are Growing Stale in the Post-Covid World

Let’s face it, many of us have spent most of the past two years staring at the little Zoom boxes on our screens. Whether it’s a normal team meeting, a live event, or a high-end mastermind, the screen looks the same, the software is the same, and you’re sitting in the same chair.
It’s HARD to create a feeling of excitement around another webinar on Zoom, where we’re a passive consumer of information.

If you use webinars in your business in any way, shape, or form, you’ll know there’s been a downward trend across the board in recent years in terms of show up rates, with industry averages getting as low as just 15% of people who register for a webinar actually turning up to hear the presentation.

That means 85% of people who are interested enough to register for your webinar, and who need the help you can provide, are not getting the chance to benefit from what you’re sharing and are also not getting to hear your offer (and not buying from you!). That’s huge.

So how are we making over a MILLION dollars a MONTH using webinars? Well, we’ve shaken up the “regular” webinar model and implemented a few tweaks that have allowed us to glue eyeballs to the screen, keep the chat on FIRE, and the sales rushing in! You’re about to discover one of them, which is the “Switch & Cycle” Formula.

Let’s dive in!

The Format Tweak To Help You Radically Change Your Webinar Conversion Rate

The key to increasing conversions on your webinar is to create a more INTERACTIVE experience. Because people are staring at screens all day long, it’s hard to get and keep their attention for another “passive learning experience.”

When you were in school, which was more interesting and engaging? A teacher delivering a boring, dry, lecture to a half-sleeping classroom, or an interactive activity, with a live demonstration, maybe some small group work and then an opportunity to present and share what you learned?

Well, the same principles of learning apply to your live conversion events, too.

The world is shifting from a one-way, professorial, transactional, meant to close model to an educational, interactive, conversational model that actually improves your close rate.

The Key is to Capture Attention By Changing the Visual Orientation of the Presentation

We call this “Switch & Cycle.”

We go from Smile, Sketch, Slide, to ASK, where we change the visual orientation of the presentation every few minutes.

SMILE: This is your face on camera. You can also bring in guests or co-hosts, so people see that there are real human beings delivering this presentation, and not a pre-recorded voice over.

SKETCH: This is where you use a “whiteboard” style app to illustrate your points. This engages the visual learners who need to see things written on the board or drawn out in real time, as opposed to looking at static slides.

SLIDE: Slides have a place in this model too – this is your more “traditional” presentation and allows you to show your offer, images, testimonials, etc.

ASK: This is where people can interact and respond to your workshop with questions, comments, and takeaways to reinforce what they’ve just learned.

Not only does this allow your audience to see something new every few minutes, it also reaches different types of learners and allows for interactive participation.

Instead of a one-way webinar, you’re actually delivering a WORKSHOP.

And making just this ONE change in the way we present has increased ENGAGEMENT in a big way, often getting two thousand comments or more on just one workshop…and get this, our conversion rate has DOUBLED.

Use this formula to transform ANY webinar into a high-converting workshop!

Now, once you’ve got this formula, you might have some questions about how to design, build, and deliver YOUR workshop…

And you might be interested in going deeper into some of the most common workshop mistakes (and the simple fixes for them)!

If you’re interested in more webinar & workshop tips and training, and to see this model in action for yourself, we’re hosting a special one-time 3-hour WORKSHOP on Thursday, April 14th at 1pm CT called:

From Webinar to Workshop: The “3 Monumental Moves” We’ve Made in the Past 12 Months to Generate $1 Million Per MONTH Using the NEW “PSI Workshop” Formula…

Here’s What We’ll Do Together at the Workshop:

LIVE 3-Hour Virtual Training Experience I’ll be teaching this workshop LIVE, so you’ll be able to ask your questions and see exactly how this works, step by step

How moving from a one-sided lecture-based webinar to a highly interactive workshop model allowed us to more than 5X our show up rate and double our conversions…

The “Switch & Cycle” Technique we use to glue eyeballs to the screen, keep the chat on FIRE, and the sales rushing in

Figuring out what to sell on your Workshop and how to make your offer in a way that is authentic and not salesy…

Your Workshop CONTENT and how to transition from delivering value to asking for the sale in a way that feels like the next completely natural step in the process…

Our key strategies for getting people to Sign Up and Show Up to your workshop…

How to implement this with just a few pieces of basic tech (no fancy equipment needed)!

And Much More!

Reserve your spot HERE

Take this Free Quiz to Find Out What Type of Business to Start

Start the Quiz
Facebook Comments

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy.

Get The Book

Choose: The Single Most Important Decision Before Starting Your Business

Get The Book

Recent Posts

How “Moving the Paid Line” 5X’ed Our Webinar Show-Up Rate to 96%…And How to Transform Your Free Webinar Into a Low-Ticket Paid Workshop That CONVERTS

The “Switch & Cycle” Formula to Transform Any “Regular” Webinar into a Highly-Interactive, High-Converting Workshop!

The Four Tactics To Better Marketing in The Post-COVID, Cookieless World

The Trust Wars: How to Build a High-Trust Business in a Low-Trust World

What Is Zero-Party Data and Why Does It Matter in 2022?

Testimonials

“ASK delivered a 60% boost in the performance of our funnel. This was huge and one of the most promising discoveries we had made in online marketing.”

Vishen Lakhiani

Founder, MindValley.com

“If paid traffic is what you’re after then you’re wise to study Ryan Levesque. His stuff is built for scale.”

Ryan Deiss

Founder, DigitalMarketer

“What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want… and then delivering it via an incredibly effective sales process…the results speak for themselves.”

Jeff Walker

#1 NY Times bestselling author of Launch

“Ryan Levesque is definitely a marketing insider and someone you need to pay attention to.”

Perry Marshall

Marketing Expert & Best-Selling Author: Ultimate Guide to Google Adwords

“Ryan’s got a very unique, realistic, and contagious perspective on business which I think you should all pay very, very, VERY careful attention to, because in all the years I’ve been teaching, I have to say that THIS is what separates the successful from those who merely try for a while and fail.“

Dr. Glenn Livingston

Marketing psychologist featured in: NY Times & The Washington Post

Get Your FREE Blueprint

For Rapidly Growing Your Email List - Even If You’ve Struggled To Get Optins In The Past!

Get The List Building Blueprint Now

Hi!

I'm Ryan Levesque

Ryan Levesque is the CEO of The ASK Method® Company and author of the...

read more

Share this post

FacebookTweetPinLinkedInEmail

The ASK Method® Company is a 5-Time Inc. 5000 Fastest Growing Company Honoree - 2017, 2018, 2019, 2021 (ASK), 2021 (Bucket)

The ASK Method® Company is a 3-Time Inc. 5000 Fastest Growing Company Honoree 2017 The ASK Method Company The ASK Method® Company is a 3-Time Inc. 5000 Fastest Growing Company Honoree 2018 The ASK Method Company The ASK Method® Company is a 3-Time Inc. 5000 Fastest Growing Company Honoree 2019 The ASK Method Company The ASK Method® Company is a 3-Time Inc. 5000 Fastest Growing Company Honoree 2021 The ASK Method Company The ASK Method® Company is a 3-Time Inc. 5000 Fastest Growing Company Honoree 2021 Bucket.io

Related Blog Posts

Business Tools

7 Ways to Run More Effective Meetings

Ryan Levesque

read more

Business Tools

Webinar Best Practices: Mistakes I Made and Secrets I Learned

Ryan Levesque

read more

Business

Kaizen in Action: 8 Types of Micro-Commitments and How You Can Use Them in Your Sales Process to Increase Conversions (Part 2)

Ryan Levesque

read more

Business Tools

The Trust Wars: How to Build a High-Trust Business in a Low-Trust World

Ryan Levesque

read more

Free Resources

  • Blog
  • List Building Blueprint

Books

  • ASK
  • Choose

Paid Programs

  • ASK Method® Masterclass
  • ASK Method® Coaching
  • ASK Method® Certification
  • The ASK Academy®
  • Bucket.io Quiz Software

About & More

  • About Ryan
  • Certified Professionals
  • Careers
  • Program Login
  • Contact Us
  • Terms of Service
  • Privacy Policy
  • Contact
Want to Build an Email List? Get Blueprint Now

4500 Williams Drive, Suite #212-311 • Georgetown • TX 78633 • USA - ©2022 Copyright The ASK Method Company - All rights reserved.

Close modal

Find Out First!

Sign up join the priority notification list for our upcoming Marketing content announcements!

 
Share this ArticleLike this article? Email it to a friend!

Email sent!