I was able to help my client double sales conversions and increase overall results by 400% using the ASK Method^®

Dr. Michael Murray is one of the world’s foremost Natural Medicine Doctors, featured in The Dr. Oz Show, Dateline, 20/20, MSNBC, WebMD, and endorsed by Dr. Andrew Weil, The Nutrition Business Journal, and Dr. Bill Sears.

Often referred to as “The Voice of Natural Medicine,” he’s published over 35 books on natural health, remedies, nutrition, and healing.

The first summit Dr. Michael Murray hosted produced an opt-in rate of 30% and a sales conversion rate of 3% — average results for comparable summits within the natural health industry.

Dr. Murray’s original marketing team was making best guesses when it came to crafting content and understanding their target audience. They were functioning the way most startup companies do: making educated assumptions without having concrete facts to craft meaningful content that converts in substantial ways.

Looking to host a second online Summit about digestive health that would outperform the one he produced the year before, Dr. Murray hired Tabitha for her knowledge of the ASK Method.

Another key challenge was understanding precisely what offer would be the most appealing for Dr. Murray’s target audience. Tabitha knew that certain types of funnels could only support certain types of price points.

From website content to video direction, Dr. Murray turned everything over to Tabitha to own, manage, and create to see what she could do for his business.

Applying the ASK Method meant Dr. Murray would need to create more customized content for each segment, which involved some up front investment of time and resources however, he decided the proposed results were worth it.

Tabitha conducted a Deep Dive Survey (DDS) with his existing audience and analyzed the results. She discovered that people suffering from digestive issues were not ONE group… her analysis of the Deep Dive Survey results revealed there were actually FOUR distinct groups of people with digestive issues.Segmenting each group, Tabitha set about addressing the specific situations of each unique segment (or bucket) in customized emails, videos, and sales letters, delivered at key stages  throughout the summit, so she could help take Dr Murray’s results to the next level.

“It was something of a leap of faith,” Tabitha recalls, “because neither of us had seen any examples of a segmented summit, so applying the ASK Method in this way was like breaking new ground.”

By applying The ASK Method, Tabitha discovered the precise strategies that would guide the entire copy and strategy of the site.

She was able to use the exact phrases and language that she discovered in the Deep Dive Survey to craft a client “story” for each bucket and she was able to tell this story over and over in various emails and other communications.

This one strategy ultimately led to MASSIVE results…

The Deep Dive Survey informed Tabitha and Dr. Murray that his audience was more sophisticated than he originally thought — using these insights, Tabitha developed laser-focused content to produce a 64% opt-in rate and a 5.9% sales conversion in just four weeks.

These results were more than double the response of the first summit.

“Dr. Murray also doubled his sales conversion from 3% to 5.98% — this means that he increased his results by a factor of 4. So, if he made $100,000 on his first Summit, then he made $400,000 on this Summit.”

“Within 3 years, Dr. Murray’s email list has grown to 120,000 subscribers,” Tabitha adds. “It’s a pretty hot and active list, and we’re able to give our affiliates twice the response as our biggest competitors.”

Through the power of the ASK Method, the support of the ASK Method community, and the ability to generate massive results quickly, Tabitha has been invited by Dr. Murray to do more and more work, eventually taking on his entire online strategy.

“Because of the results he’s seen, Dr. Murray has more than doubled my monthly rate,” Tabitha smiles. “He knows my name is out there.”

“I don’t have to handle anything,” Dr. Murray adds, “I turn everything over to Tabitha.”

What’s more, Tabitha has implemented two additional funnels, one of which currently generates 7-figures.

With such great ROI, Dr. Murray is ready to scale his program using Facebook ads, and the funnel is structured with an ASK Method style quiz that automatically segments his audience and provides customized content, leading highly engaged prospects into his various other online programs and offerings.