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Professional bio
Certified in the ASK Method®, Tabitha Moore helps published authors, who are experts in their field, market and sell their books, online products and programs. She understands that the phrase: “If you build it, they will come” does not apply to online programs (or book sales). She helps entrepreneurs understand their market at a deep level so they are no longer “guessing” at what people want. They know what their audience wants and they know the specific language to use to offer it – attracting more buyers and leaving the tire-kickers and squeaky wheels in the dust.
She specializes in online book funnels that will sell 2,000+ books a month while growing the author’s platform and increasing sales of all products and programs. All, while deeply listening to what the market has to say about their specific challenges and delivering solutions from the heart.
She has worked with clients such as: Yoga Journal, Mastin Kipp, Dr. Michael Murray, Enzymedica, Chris Beat Cancer, Aqua Tru and Viome.

Expertise
How to Use Your Book as a Tool to Grow Your Business
When you contrast the traditional approach to selling books with the new approach of using an online book funnel, the difference is stark.
Instead of trying to find your book buyers offline and convincing them to go to a bookstore or go on the internet to find your book on Amazon, losing their attention span and their connection with you in the process…
What if you could find them online and easily guide them through the process of buying your book AND capture their email address to keep the conversation going – enticing them to buy other products and programs from you? And what if you could make money with more than just your book during the process?
Tabitha calls this marketing strategy the Online Book Funnel.
A funnel is not an online e-commerce store like Amazon where you can click on different products, read reviews, and decide which one you want to buy. Nor is it like most websites where you have different tabs to click for information like “about us”. A funnel is an online, streamlined, controlled process or experience for the buyer. And at all times, the buyer is focused on just one action we want them to take at a time. The buyer is led through a series of simple decisions. For example, deciding whether to purchase a book, deciding whether to add a training on the book’s topic, or deciding whether to add on a course that shows how to do everything the book talks about.
The New Way to Grow Your Business
Asking your online audience to buy your book – a low-cost, high-value item in exchange for their email address – changes the game. By selling a low-cost product such as a book, you are immediately weeding out the freebie seekers who are just looking for free information. And you are finding people who are happy to pay money for valuable information. The willingness to spend even a small amount of money makes them much more qualified to spend more money on your programs, products or services later down the line.
Now you are getting paid to build your email list and grow your platform.
But, as you well know, the margins are thin with a physical book. So, if you want to use paid traffic to direct people to buy your book, you can make subsequent offers at escalating price points. And some of the people who buy the book will also be interested in the other offers you are making. You can then use the money from these sales to pay for the traffic plus make a profit with other programs and products down the line.
When you use this approach, you are using your book as a tool to grow your business. The money is in your message, not your book. The name of the game here is not to make a million dollars on your book. It’s to sell a million copies of your book and make money on your message with back-end programs, products or services.
Most people cannot go through the transformation you provide from your book alone. They need more help than that. Your book is a communication tool or a “business card” to make people aware of your message.
With your programs, products or services, you can take people by the hand and guide them through a deeper transformation with detailed instructions, videos, examples, worksheets and even interaction with you, personally. That’s way more powerful than any book could be.
Your book is a tool – a way to get people in the door to your message so you can give them a deeper transformation with your other offerings. And it all starts with setting up your book funnel to sell 500-2,000 books or more every month. And that’s what Tabitha does, all day, every day.
