- Bio & Expertise
- Client Results
- What clients are saying
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Professional bio
Glen Thomson draws on decades of experience helping business owners in the B2C and B2B space in a range of industries from software and accounting to ecommerce and technology, to increase leads, sales and client retention by using the ASK MethodTM to create surveys, lead generation strategies and segmentation funnels.
Glen’s illustrious 20-year marketing career has included managing the marketing for a multi-million dollar business with 8 different brands that required Glen to optimize their million dollar marketing budget.
In the ecommerce space he’s managed the marketing for businesses as diverse as small local operations through to multi-nationals with distributors all over the world and localized websites in multiple languages.
“I want to be able to help clients leverage the ASK Method to have a recurring revenue stream so they are not totally trading time for money,” says Glen.
Equipped with an economics and accounting degree he’s also very capable when it comes to managing and analyzing campaign data and optimizing conversions.
Glen’s marketing strategies transform businesses, as evidenced by the software company that saw their sales increase by more than 480% (going from S60,000 to $350,000 a month); the multi-national that grew from the 3rd largest to the second largest in their market (even during a recession!); and the ecommerce business that tapped into a whole new and dramatically more profitable market, generating 6-figures in 6 months.
Expertise
Glen not only has the strategic marketing know-how, he’s also got the practical implementation know-how to transform his strategies into reality and see the entire process through from end-to-end.
His unique talent is being able to match technology with business needs – whether that’s setting up web pages, managing tracking and reporting, handling PPC ad implementation, overhauling an ecommerce shopping process, automating email sequences, building marketing funnels or anything in the marketing process… Glen can match the right technology with the right marketing strategy for a winning combination that results in more sales and more growth.
As someone who has managed 6 and 7-figure paid advertising budgets, he’s an expert in traffic generation… and then knowing what to do with that traffic in order to convert those visitors into customers.
He has a strong track record helping ecommerce businesses increase revenue and he’s also had huge success helping businesses with existing lists to leverage those prospects and transform them into paying customers.
“Many organisations are gathering leads and letting them pile up without realizing their value, often chasing after new customers when they’re not making the most of the leads they already have” says Glen, “I love going in and finding where the gaps are, doing a Deep Dive Survey and understanding what’s REALLY going on in their market, then matching their products to the right market segments and building smart marketing funnels that grow the whole revenue side of the business.”
Glen says the ASK Method is the “glue” that’s brought together all his diverse skill sets.
“When I look at a client I am able to see where the gaps are and use the ASK Method as a methodology to plug those gaps,” he said.
If you are looking for someone to help you with the entire process, from creating the “big idea” to coming up with the strategy, bringing together and managing all the key suppliers, creating your segmentation funnel, setting up the analytics, analyzing the data and optimizing the results, Glen is someone with a wealth of experience in all these areas.
