In Part 1 of this series we talked about why you should have a membership program, why it makes sense to have a Facebook group to accompany it, and my step-by-step plan to launch your group.
So, you have your group up and running…now what?
Well, the next challenge is keeping it going.
And in order to keep it going, you have to deliver content.
The Content Hamster Wheel
Many people, when they think about starting a membership program, immediately think to themselves…
“Well, if I start this, then I’ll get stuck having to create new content all the time. I don’t really have the time for that.”
And the fear of getting caught on the “Content Hamster Wheel” is what scares people from creating a recurring revenue stream…
Even though creating a continuity program is one of the smartest things you can do for your business.
Creating a continuity program is one of the smartest things you can do for your business.
In this post, I’ll give you 4 no-fail strategies for how to deliver value without ripping your hair out…
Or feeling like you’re stuck in a “Facebook group prison” that you’ve created for yourself.
The four steps to generating great, actionable, valuable content for your members WITHOUT driving yourself crazy in the process are:
- Plan in Advance
- Build in Re-Runs
- Map Seasonal Content
- Cultivate Your Best Members
4 Killer Content Strategies
1. Plan in Advance
Plan your content calendar one year in advance, if at all possible.
Knowing exactly what you want to deliver in terms of content is much easier than having to brainstorm every week on what to deliver.
The more you can plan in advance, the better.
2. Build In Re-runs
As you plan, block off time in your calendar for “re-runs”, things that you’ve already created or that already exist…
So that if you are sick, or traveling, or something else happens, you can just plug in the re-run content.
We have used this strategy and it has the dual advantages of introducing new members to great existing content and reminding old members of all the value they have access to.
3. Map Seasonal Content
Another advantage to planning a year in advance is that you don’t have to produce new stuff forever.
Plan a year at a time, knowing that you can recycle the same content every year, depending on the season, with minor updates.
If you do a monthly call, come up with 12 different themes and each year you can “spruce up” the existing content and redeliver it with added new information, examples, or other content.
For example, you could share share a winning “Black Friday” promotion, which is the same core training but with minor updates each year to make it fresh.
This strategy allows you to get maximum leverage from your existing content.
4. Cultivate Your Best Members
Within your community, there will (hopefully) be plenty of very smart and talented people.
And if you create the right kind of community atmosphere, then these people will be willing and eager to share their expertise.
You want to cultivate your best members and ask them to contribute.
Give them a platform to display their expertise.
Give your best members a platform to display their expertise.
Here are a few ideas for encouraging their contributions:
- Highlight their posts within the Facebook group by commenting, liking, and even re-posting.
- Reach out to them directly about a topic they’ve demonstrated expertise on. Ask them to write a post, share their perspective, or even record a video.
- Share the limelight whenever possible.
Sourcing content from your members not only means less work for you, but it’s an important part of creating a community.
Now That You Know How to Generate Content…
…It’s your turn!
- What is your biggest hang-up in creating content for your membership group?
- What content performs the best for you?
- And what is your #1 tip for creating valuable content?
Leave a comment below and let me know!