Category Archives: Launches

How to Quickly Bounce Back From Failure

Notice how beautiful and perfect everybody’s life seems online?

It looks like everyone’s “killing it” all the time. We don’t talk about failure, or how to deal with it.

So today, I want to share with you how I personally deal with failure (so it doesn’t knock me off course).

#1: Learn From Mistakes

This seems obvious, right? It’s how you avoid more problems down the road.

But… how often do we REALLY take time to self-reflect?

reflect

Life gets busy, and we end up forgetting to do it. Or, we look at our mistakes in a general way, and fail to dig into where EXACTLY we went wrong. Those details are like a roadmap helping us avoid failure in the future!

That’s why I have processes for learning from my mistakes, and they’re built directly into my business so it always gets done no matter what.

For example, after every single launch or promotion here at ASK Method, we put together what we call a Launch Debrief.

What’s a Launch Debrief? Well, it means we analyze every part of the launch we just finished… and we ask ourselves a lot of hard (sometimes embarrassing) questions. We don’t just look at what went well, but where we messed up!

By the time we’re done, we have insights into where we did well and what we need to improve for next time.

This isn’t a quick analysis either. Every Launch Debrief is a detailed, password-protected document… accessed only by my senior team. You can look at it and quickly see a bird’s eye view of what happened and why.

THIS is the kind of self-reflection I’m talking about. It’s not hard. And in the long run, you will save your business so much time and money from dumb mistakes you’re not even aware of.

You don’t just have to learn from your own mistakes, by the way. What about other people’s mistakes?

I’m always looking at what my friends are doing. I’ll even ask them. I don’t ONLY want to know their successes… I want to hear about the mistakes they made and lessons they learned.

Why? Because then I don’t have to make them later!

This kind of knowledge is so important to me, I joined Jeff Walker’s $40K Mastermind so I could compare notes with other people just like me. This has gotten huge results for my business, and saved me so many headaches.

#2: Don’t Take Failure Personally

Failure hurts. It’s rough when things don’t go the way we planned… and if we’re not careful, we’ll let failure stop us in our tracks.

That’s why it’s important to know failure doesn’t mean anything about you as a person. Failure has no consciousness to it. It doesn’t pick us out of a crowd. Failure is the direct result of our actions. No more, no less.

And while WE may feel emotional when we fail, failure doesn’t feel one way or the other about the things we’ve done.

In a way, failure’s almost doing us a favor. Because it’s impartial, it serves as a good measuring stick to let us know what’s working and what’s not.

That means we can use failure to our advantage to grow faster. I used an example above about our Launch Debriefs here at ASK Method, and how we use them to learn from our mistakes. Steve Jobs was fired from Apple (the same company he founded – ouch!) and used that time off to start Pixar.

Fact is, nobody ever built anything worth building without failing… a lot. When you see a final product you love, you never think about the hundreds (or thousands) of rounds of development it went through before its release to the public.

That’s why I don’t view failures as, well, failures. Think of them as a test. Tests help you refine your ideas and build better products.

And a year from now, you won’t be making the same mistakes, because you’ll have learned some hard lessons and improved your game.

And that’s something you should be proud of.

Want to see a great example of these launch lessons put into action?

This is your last chance to check out Jeff Walker’s free workshop on how to run your very own launch.

This video goes much deeper into some of the points I’ve touched on here:

plf-launch-lessons

Catch Jeff’s free Launch Workshop by clicking here

Now, I’m curious:

How do YOU bounce back from failure (or avoid it altogether)?

Leave a comment below and let me know!

Ryan :-)

How to Work Smarter (and Get MUCH Bigger Results)

There’s a funny habit I see among business owners … when we want to grow a business, we instinctively start working harder!

We think what worked in the past will get us more results today, so we double down.

But you only have 24 hours in a day. There comes a point where you can’t do one more thing. You don’t have time …literally!

You started a business to be free. So it makes no sense to work harder, especially if you’re not getting the results you want.

That’s why I disagree with the idea of working harder. Instead, I believe you need to focus on the #1 thing that will move the needle in your business TODAY.

Only one? Maybe this sounds counterintuitive, especially if you’re used to a day job where you’re expected to look busy all the time.

But we’re not interested in appearances here. This is about quality over quantity, and getting bigger results.

Frankly, many of us focus on tasks that don’t matter, because we confuse being busy with being productive. That’s why you see so many new business owners running out to print new business cards when they should be looking for customers.

Often, #1 things come down to:

  • • How do I get customers?
  • • How do I get MORE customers?
  • • How do I create more value for the customers I already have and multiply the results I’ve already gotten?

Ultimately, it means looking at WHICH parts of your business generate 80% of your results.

Not every part of your business matters as much as you think it does. If one area brings in more revenue or growth, then that’s where you need to focus the majority of your time …at least, until you get bigger and can buy back your time by hiring outside help.

Corporations know that not every customer is created equal. Every company has a few diehard fans who make up the vast majority of business, and that’s where smart companies concentrate their efforts.

So, what could the #1 thing look like for YOUR business?

  • • It could mean setting aside an hour today to write that Deep Dive Survey and send it to your list (no matter how small that list is).
  • • It could mean getting feedback on a proven product so you can make improvements for your next sale (versus launching a brand new product).
  • • It could mean asking your family to help around the house so you have more time to focus on product development.
  • • It could mean setting aside some time to learn a new approach to generating leads and sales… to find those die hard fans for your company.

If you have no idea what your #1 thing is, ask a trusted friend or advisor for feedback. Or look at where the majority of your results are currently coming from in your business.

Want to see a great example of these launch lessons put into action?

This is your limited chance to check out Jeff Walker’s free workshop on how to run your very own launch.

This video goes much deeper into some of the points I’ve touched on here:

plf-launch-lessons

Catch Jeff’s free Launch Workshop by clicking here

Now I’m curious…

What is your biggest takeaway from this post? And how will you use it in your next launch?

Leave a comment below and share your wisdom!

Talk soon,

Ryan :-)

7-Figure Launch Strategies to Take Your Launch to the Next Level

blog_7-figure-launch-strategies_lead-image

Recently, at a meeting of Jeff Walker’s high-level mastermind group, we did an exercise where we went around the room and shared our best 7-figure launch strategies.

And while I can’t list everything that was shared in the room here…

Today I want to share with you some of MY biggest lessons learned from our $3.3 million launch of the Ask Method Masterclass.

Use any one of these strategies (or all of them) on your next launch to take things to the next level:


#1: Get Everyone Involved

Be sure that you have a role for each of your team members during the launch, and that everyone knows what their responsibilities are.

During our first internal launch, I didn’t involve everyone on the team, so while the launch was going on…

…some team members were alienated.

They didn’t feel like they had a part in the success because they didn’t participate.

blog_7-figure-launch-strategies_section1

We made up for that during the partner launch a few months later by making sure that everyone had a part to play in the launch…

Which meant that everyone was able to share in the success.


#2: Eliminate single points of failure

I’m a big believer in having a core evergreen funnel that brings in steady income.

But I ALSO believe that launches are a powerful way to give your business a huge boost, bring the team together, and create a buzz around your business.

That said, there are many things that can go wrong during a launch, and your job is to minimize the risks as much as possible.

blog_7-figure-launch-strategies_section2

The key word to remember here is: redundancy.

      1. Make sure that you have more than one email service provider so that you can continue to send emails if one of them goes down

        (we use Maropost with Infusionsoft for backup and Aweber as super failsafe backup)

      2. Be sure to have multiple shopping cart/form/checkout systems in case there’s a glitch with one of them

        (this actually happened during the launch where we had a glitch with our Infusionsoft Custom form and because we had planned for this, we were able to keep taking orders using our GoSpiffy forms)

      3. Have more than one Payment processor: Stripe, Chase, PowerPay, and PayPal are the ones we use.

      4. Assign “pinch hitters” on your team who can execute a contingency plan if one of your key team members becomes unavailable for whatever reason

        (James Schramko calls this the “Noah Principle” – always have 2 of everyone, so if someone is sick or leaves, there is a backup to fill that role).

In short, always have a backup plan.

Always be thinking, “And what do we do if…” and have that plan in place before the launch.


#3: Have a Partner Success Strategy

For anyone who hasn’t done a partner launch before, this may come as a surprise, but it’s a general rule of thumb for launches that the majority of your sales will come from your top 5 partners.

That means that the more time you spend working with your key partners to help them succeed, the better.

So not only should you give your JV partners access to your product…

Do what you can to help them achieve success, so that they have that personal experience and the results to share when they promote.

blog_7-figure-launch-strategies_section3

And of course, make things easy for them by providing swipe copy, running Facebook ads for them, and being generous with your time when it comes to collaborating on bonus packages.


#4: Combine Ask Method with Product Launch Formula

A product launch is something that lends itself really well to the Ask Method.

And I’ve been developing several advanced tactics to layer ASK and the Product Launch Formula which I’ll be talking more about soon.

One easy thing you can do is to run a Deep Dive Survey before the launch, and use the natural customer language from the survey in your launch videos and other copy.

blog_7-figure-launch-strategies_section4

If you want to take it a step further, you can break your audience into buckets and segment them during the launch, and create separate follow-up messaging for each bucket.


#5: Plan for Success

Sometimes, we’re so worried about what can go wrong, that we forget to plan for success.

What if everything goes RIGHT?

What if you double or even triple your target?

Take some time to think about how to shift into high gear if it looks like things are going better than expected.

Will you have to hire more staff? Increase video bandwidth?

Make sure your server can handle the overload?

On our recent launch we exceeded our targets, and needed to swiftly bring more Ask Specialists onto the team.

Because we had a documented “Success Plan” with a short-list of possible Ask Specialist candidates and an accelerated training and onboarding process…

We were able to execute this plan, and bring on six additional specialists in time to kick off the program.

blog_7-figure-launch-strategies_section5

Had we NOT planned for success, we would’ve been vastly understaffed and scrambling to add to the team.

Planning for success not only means you’re prepared, it sets you up to rise to the challenge and blow past your goals.


Want to see a great example of these launch lessons put into action?

This is your last chance to check out Jeff Walker’s free workshop on how to run your very own launch.

This video goes much deeper into some of the points I’ve touched on here:

jw-workshop

Catch Jeff’s free Launch Workshop by clicking here


Now I’m curious…

What is your biggest takeaway from this post? And how will you use it in your next launch?

Leave a comment below and share your wisdom!

Talk soon,

Ryan :-)