In Part 1 of this series we talked about why you should have a membership program, why it makes sense to start it on Facebook, and my step-by-step plan to launch your group.
So you have your group up and running…now what?
Well, the next challenge is keeping it going.
And in order to keep it going, you have to deliver content.
The Content Hamster Wheel
Many people, when they think about starting a membership program, immediately think to themselves…
“Well, if I start this, then I’ll get stuck having to create new content all the time. I don’t really have the time for that.”
And the fear of getting caught on the “Content Hamster Wheel” is what scares people from creating a recurring revenue stream…
Even though it’s one of the smartest things you can do for your business.
In this post, I’ll give you 4 no-fail strategies for how to deliver value without ripping your hair out…
Or feeling like you’re stuck in a “Facebook group prison” that you’ve created for yourself.
Here’s how you generate great, actionable, valuable content for your members WITHOUT driving yourself crazy in the process.
4 Killer Content Strategies
1. Plan in Advance
Plan your content calendar one year in advance, if you can do it.
Knowing exactly what you want to deliver in terms of content is much easier than having to brainstorm every week on what to deliver.
The more you can plan in advance, the better.
2. Built-in Re-runs
Be sure you block off time in your calendar for “re-runs”, things that you’ve already created or that already exist…
So that if you are sick, or traveling, or something happens, you can just plug in the re-run content.
We do this in NLM and it has the added advantage of introducing new members to great previous content and reminding old members of all the great value they have.
3. ‘Tis the Season
Another advantage to planning a year in advance is that you don’t have to produce new stuff forever.
Plan a year at a time, knowing that you can recycle the same content every year, depending on the season, with minor updates.
If you do a monthly call, come up with 12 different themes and each year you can “spruce up” the existing content and redeliver it with some new information.
In NLM, every year we share our winning “Black Friday” promotion, which is the same core training but with minor updates.
This strategy allows you to get the maximum leverage out of your existing content.
4. Cream Rises to the Top
Within your community, there will (hopefully) be plenty of very smart and talented people.
And if you create the right kind of community atmosphere (which we’ll be talking more about in Part 3), then these people will be willing and eager to share their expertise.
You want to cultivate your best members and ask them to contribute.
Give them a platform to display their expertise.
Sourcing content from your members not only means less work for you, but it’s an important part of creating a community.
Now That You Have Content…
In the next post we’ll be shifting gears a bit to talk about how you keep your customers coming back again and again for more.
Because it’s not all about the content–there are 2 other important factors that come into play.
You can check that out in Part 3 of this series.
See you there!